Growth, Engineered by
Data.

The sales team was restructured; separate groups were assigned to each funnel stage. The funnel structure was rebuilt based on intent signals and historical CRM data. Software was installed for tracking mechanisms, creating a continuous improvement loop with automated CRM. Ad structures were diversified, ensuring alignment between ad creative and target audience.

The potential customer pool was mapped with SellfScale, intent signal lists were created, and lookalike audiences were derived from there. Bulk mail outreach setup via Apollo.io and Saleshandy was run simultaneously with programmatic and search campaigns.

The brand was extracted from high competition and shrinking margins in Turkey and moved to Romania, Bulgaria, and Bosnia-Herzegovina with a fulfillment infrastructure. Physical product placements with QR codes were made on Bucharest streets; turned into an organic viral loop on Threads, X and TikTok with UGC content from 50 micro/nano-influencers.

The brand's entire identity, brandbook, and target audience personas were created from scratch. Market entry, platform integrations, product profitability calculations, and campaign calendar were prepared. Strategy planning was completed and transitioned to operations.

Branding and e-commerce processes were renewed. Funnel and data tracking mechanisms were built almost from scratch, old product links and redirects were fully reorganized. Technical SEO improvements were made.

A fully ad-focused operation was carried out. High-quality lead flow at a low acquisition cost was targeted; the ad structure and targeting were optimized around this KPI. All booking availabilities were filled.

The Turkish connections of the existing base audience abroad were established through data setups. Lookalike audiences and personas were created. Tax and cost advantages were marketed abroad as value propositions, while Dr. Balwi trust and similar elements were marketed to Turkey separately.

In addition to digital performance work focused on Search and Merchant Center, passive + active marketing layers were established with mini 3D printer applications in parking meters and healthcare affiliate partnerships.

Separate frameworks were designed for Moroccan, Algerian, and Egyptian markets. New marketplaces were established; reliable brand representatives were chosen considering socioeconomic conditions and positioning.

Two-sided marketing was conducted in this app that brings business and user sides together. A split structure was followed across category, product, and business axes. An RGI-priority strategy was applied by defining a separate return on investment and KPI for each funnel.

Separate market strategies were created for Bulgaria, Bosnia-Herzegovina, Poland, and Germany. Production, brandbook, financial consulting, and market-based strategic planning were executed. Marketplace integrations and logistics infrastructure were established.

An integrated setup on TV, digital advertising, and social media was executed with a direct sales target. Separate manual tracking mechanisms were created for each funnel stage, and data tracking in digital ads was perfected.

Brandbook, logo, and positioning work for the French e-commerce market were completed. Marketplace infrastructure was set up, right platform and target audience matching was done. Operational phase could not be started due to budget mismatch and supply insufficiency.