Performance Marketing
We turn marketing spend into measurable growth investment.
Turn Google, Meta, TikTok, LinkedIn and other performance channels into one ROI-driven growth system built around data, attribution and conversion.
We manage an investment portfolio, not simply an advertising account.
Solution Overview
Performance Marketing manages digital advertising and measurable marketing investment beyond clicks or in-platform metrics, using real commercial outcomes and ROI as the governing perspective.
Sellf first verifies data integrity and conversion measurement, then optimizes budget, audience, creative, channel and attribution decisions inside one financial-growth model.
Business Outcomes
Make the real commercial return of advertising spend visible.
Reallocate channel, audience and creative budgets through ROI and margin economics.
Improve optimization reliability by fixing tracking, attribution and data-integrity gaps.
1:7
Average ROI per e-commerce brand
1:13
Average ROAS per brand across the wider portfolio
7%
Average annual media-spend reduction
20%+
Average annual CTR increase
Historical portfolio averages; results vary by channel, industry, margin, attribution model and starting performance and are not guaranteed.
Who It's For
E-commerce, appointment, hospitality and other business models with directly measurable conversion.
Companies with meaningful media spend but limited visibility into true ROI.
Teams that want paid media, creative, tracking and attribution managed as one performance system.
Our Approach
The first question is not 'which platform should we advertise on?' but 'which commercial outcome will we measure, and with what data?'
Performance BHS
Digital assets, measurement health, search/market visibility and the current performance system are assessed.
Data Integrity First
GA4, GTM, conversion tracking, server-side signals and attribution gaps are fixed as required.
Financial Model
Budget thresholds are defined through ROI, CAC/CPL, margin and conversion economics.
Channel & Audience
Google, Meta, TikTok, LinkedIn, programmatic and other channels are planned against business objectives.
Creative & Feed
Performance creative, product feeds and message variations are developed using measured outcomes.
Optimization
Budgets and channel allocation are continuously updated through monthly planning, reporting and close client collaboration.
Proof & Experience
The Fizyohol portfolio record reports TRY 62 CAC, 222 qualified leads and 1/24 ROI.
Canias combined programmatic/search, outreach and CRM signals; its portfolio record reports +230% lead growth.
Evepack work restructured tracking, funnel, CRM and sales inside one growth system.
Operations
Core Operations
Extended Capabilities
Integrated Capabilities
Frequently Asked Questions
Are ROI and ROAS the same thing?
No. ROAS compares advertising revenue with ad spend; ROI considers broader cost, margin and commercial return. Sellf prioritizes an ROI perspective wherever the data allows it.
Do you only optimize advertising accounts?
No. Tracking, attribution, product feeds, creative, landing pages and conversion data are treated as part of the same performance system when relevant.
Which platforms do you manage?
Scope varies by business model and can include Google, Meta, TikTok, LinkedIn, YouTube, programmatic, marketplace and retail-media channels.
Can media management start if tracking is unreliable?
Critical measurement gaps are identified and fixed where necessary. Reliable performance optimization requires reliable data.
Related Solutions
All SolutionsConversion & Funnel Optimization
Map your customer acquisition journey and optimize landing pages, checkout, leads, sales funnels and conversion through measurable data.
E-Commerce Growth
Scale e-commerce through marketplace operations, inventory, pricing, CRM, retention, merchandising, integrations and profitable online growth.
Design & Creative
Create social content, video, motion, 3D, advertising creative, web, packaging, photography and high-quality brand assets across every channel.
B2B Marketing
Scale B2B revenue through lead generation, outbound, ABM, outreach, RevOps and sales automation built as one integrated growth system.
Performance Marketing
Let's talk about what your marketing returns, not just what it spends.
Let's evaluate your tracking, channels, creative and budget economics together.