Situation: Sales momentum had slowed across Inwest’s 24-villa development, while gaps in lead handling were limiting the project’s ability to convert demand into revenue.
Approach: Sellf structured CRM, performance marketing, and influencer marketing as interconnected parts of a single sales system rather than three separate activities. A villa partnership with two celebrities introduced the development to two distinct audiences under two different project names. The demand generated was then connected directly to the CRM-led sales process, improving communication, follow-up, and lead handling.
Result: Demand increased by more than 300%, while disruptions in lead handling fell by 70%. The project generated over TRY 130 million in revenue.
General takeaway: The result did not come from isolated campaigns; it came from operating demand generation and sales execution as one connected system.
