Showcases & Insights.
Lessons from real work, validated frameworks and notes from our team.
ShowcaseHelloFresh: Which Marketing Budget Was Cut?
A loss-making new customer today may become a profitable customer tomorrow. HelloFresh’s 2026 outlook revision highlights the need to assess budgets through incremental contribution and payback time.
Explore→
ShowcaseWhy Is Domino’s Selling Chicken? Your Second Business May Already Be Inside Your First.
Domino’s used its existing kitchens and supply chain to expand in the chicken category. The CHICK ’N’ DIP case explores how companies might unlock a second growth opportunity from infrastructure they have already built. When does serving more demand through the same system create efficiency, and when does it add operational complexity?
Explore→
ShowcaseROI up 32%, customer acquisition cost down 18% in our LVMH EMEA engagement
From strong ROAS and revenue but depleted cash to growth managed through unit economics: SellfScale and RGI delivered a 32% increase in ROI and an 18% reduction in CAC.
Explore→
ShowcaseCarter’s: Rebuild the Business Before Rebuilding the Brand
Carter’s moved to restructure its business and saw signs of a sales recovery before announcing a new brand identity. The gap between reported and adjusted operating margins, however, raises questions about how much of that growth can be repeated.
Explore→
ShowcaseİAMLOVEİN: Bir ayda %700 ROI
Romanya, Bulgaristan ve Bosna-Hersek’e açılan İAMLOVEİN, ilk haftada 1,3 milyon TL ciro elde etti; bir ayda %700 ROI’ye ulaştı.
Explore→
Showcase1,5 Milyar Dolarlık Unicorn, 5 Milyon Dolarlık Açığa Takıldı: OpenWeb'e Ne Oldu?
2022'de değeri 1,5 milyar dolardı. Bu hafta bir İsrail mahkemesi şirkete geçici kayyum atadı. Sellf Perspektif: değerleme neden nakit değildir.
Explore→
InsightRevenue shrank. The profit system held.
Williams-Sonoma kept operating profit nearly intact even with revenue below its 2021 peak. The case shows that growth is not just topline expansion, but the resilience of the product, channel and operating system.
Explore→
ShowcaseStarbucks brought sales back. But did growth return?
Comparable-store sales increased by 7.9%, while global operating margin stood at 12.9%, down from 15.8% two years earlier. We examine the Starbucks turnaround through the Signal–Value–Outcome lens.
Explore→
ShowcaseCan Demand and Profitability Grow Together?
For Leal Karavan / Dethleffs, we rebuilt the system from market research and budget allocation to content and operations under one integrated growth model.
Explore→
ShowcaseHow We Built 256% Revenue Growth in Six Months
We connected ecommerce, marketplaces, advertising, influencer marketing and packaging to one commercial objective instead of running them as separate activities.
Explore→
ShowcaseTurning Franchise Demand into a Growth System
We separated retail brand communication from B2B franchise demand and connected the website, CRM and in-location experience through one measurement system.
Explore→InsightHow Spider-Man 4 Turned Curiosity into a Marketing System
Sony and Marvel multiplied questions instead of explaining the film. The result was a curiosity system that turned a trailer into an anticipated event.
Explore→