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Gartner & Forrester Confirm: Search Engine Volume Drops by 25% as Users Shift to AI Chatbots (ChatGPT/Perplexity/Gemini). "Generative Engine Optimization" (GEO) is the New SEO.

Gartner & Forrester Confirm: Search Engine Volume Drops by 25% as Users Shift to AI Chatbots (ChatGPT/Perplexity/Gemini). "Generative Engine Optimization" (GEO) is the New SEO.

Gartner & Forrester Confirm: Search Engine Volume Drops by 25% as Users Shift to AI Chatbots (ChatGPT/Perplexity/Gemini). "Generative Engine Optimization" (GEO) is the New SEO.

For the first time in 20 years, Google's search volume dominance has cracked. By February 2026, a massive shift in user behavior has solidified: The "Zero-Click" Reality: Users are no longer clicking on "Top 10 Best Face Creams" links. AI Overviews (SGE) provide the summary directly on the result page. Websites relying on generic informational traffic have seen organic sessions plummet by 30-50% . The New Gatekeepers: Users are asking ChatGPT or Perplexity, "Find me a vegan

Feb 91 min read

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