yiğit konuk

2025 was the year of "content inflation" in digital marketing. With AI tools becoming readily available to everyone, the internet was flooded with identical, soulless, and mediocre content. Today, in the early days of 2026, the rules of the game have completely changed. It's no longer enough to simply "be visible"; you have to be "trustworthy." In this era of rising advertising costs and customers being "ad-blind," we've compiled four critical strategies to grow your business. 1. The Rise of...

The integrity and performance of AI models are inextricably linked to the quality and verifiable lineage (provenance) of the data  used for training. Poorly documented or misunderstood datasets expose the business to litigation risks, regulatory non-compliance, and the development of inherently biased or low-quality models. Without transparency in data lineage, organizations may violate emerging requirements related to copyright and consent for data use. To mitigate these serious risks, a...

Artificial Intelligence (AI), particularly Generative AI (Gen AI), has rapidly transitioned from a conceptual technology to a core business imperative.  Its integration into enterprise software aims to provide a significant competitive advantage for early and effective adopters, enabling hyper-personalization at a 1:1 level and connecting experiences across multi-channel interactions. AI: Competitive Advantage and Compliance Risk The rapid deployment of AI brings critical strategic and...