According to TURKSTAT data, monthly inflation dropped to a year-to-date low of 0.99% in June, with annual inflation standing at 32.11%. The general consensus in the ecosystem is that the CBRT will initiate a rate-cut cycle on July 23, finally easing cost pressures.
Contrary to popular belief, decelerating inflation does not automatically bring balance sheet relief. From Sellf's growth engineering perspective, the real issue is this: Most brand budgets and pricing strategies are still built on last year's aggressive inflation assumptions. Any demand stir triggered by potential rate cuts will intensify competition, driving up unit media costs. If you are measuring your operation with hollow metrics like ROAS or impressions, you will not see the hidden bill for this shift. For a company spending 10,000,000 TL monthly on marketing, failing to instantly recalibrate pricing and media setups to the new reality means leaving approximately 1,500,000 TL of pure profit on the table in true ROI terms. Growth is managed by the engineering of current data, not hope.
The question to ask in the boardroom: Are our pricing and media buying strategies rebalanced according to the new 0.99% reality, or is your company still operating on last year's defensive mathematics?
