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Webinar
How to Audit Your Marketing Agency
Agency reports often present a large volume of metrics, yet it can be difficult to determine whether those numbers genuinely support business goals. This webinar explores how to define meaningful KPIs, question performance reports and evaluate agency performance with greater clarity.
Berkay ÖzcanPerformance Marketing Lead
Yiğit KonukFounder & CEO, Sellf
- Moving from business objectives to auditable KPIs
- Separating outcome metrics from metrics that merely look good
- Reading and challenging agency reports effectively
- Assessing alignment between audience personas and ad targeting
- Questions to ask in performance review meetings
- Live Q&A