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Webinar
How to Conduct Market and Competitive Analysis
A brand’s growth should be read not only against its own history, but also against market direction and competitor movement. This webinar explores how to establish the right baseline, build a relevant competitor set and identify genuine growth opportunities.
What we will cover
- Reading market size, dynamics and direction
- Defining the right competitor set and comparison criteria
- Comparing positioning, pricing and offer structures
- Finding opportunities in customer complaints and unmet needs
- Interpreting market share and relative growth correctly
- Turning analysis into actionable priorities
- Live Q&A