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Webinar

How to Build the Right Data Foundation

Reliable growth decisions depend on data that is collected correctly and interpreted in the right context. This webinar covers how to build a dependable marketing data foundation, from measurement planning and event architecture to data quality and reporting.

Berkay ÖzcanPerformance Marketing Lead

What we will cover

  • Turning business objectives into a measurement plan
  • Building a clear event and conversion taxonomy
  • Standardising source, medium and campaign naming
  • Controlling data quality and consent processes
  • Connecting reporting to the decision-making process
  • Live Q&A