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Webinar
How to Build and Track the Right Funnel
A funnel is more than a sequence of conversion steps. It makes the customer journey measurable from discovery and consideration to purchase and retention. This webinar covers how to build the right funnel and track its bottlenecks consistently.
What we will cover
- Mapping the customer journey to the business model
- Defining funnel stages and transition criteria
- Matching channels and touchpoints to the right stages
- Tracking stage-level KPIs and conversion rates
- Identifying bottlenecks and drop-off points
- Including retention and repeat purchase in the funnel
- Live Q&A