The Ministry of Trade’s "Artificial Intelligence Update to the Consumer Protection Law" marks a definitive shift in digital marketing. Every piece of content generated by AI characters—such as "Miquela" or local Turkish counterparts—must now carry an indelible "AI-Generated" watermark on the visual and a ministry-verified meta-tag in the source code.
Parameter
Regulation Detail
Mandatory Requirement
Meta-Tagging
Dublin Core or Schema.org-based AI indicators.
All digital platforms.
Accountability
The agency or brand owning the AI persona.
Legal and criminal liability.
Financial Disclosure
Declaration of collaboration fees as "synthetic services."
Tax Procedure Law compliance.
Expanded Sources:
- Republic of Turkey Ministry of Trade Legislative Information System (April 2026).
- Bloomberg HT: "The AI Revolution in Digital Advertising and Upcoming Regulations."
- Istanbul Bar Association: "Legal Status of Synthetic Identities Report."